|“||Shifting roles within the team cause internal challenges as the Paladins continue to fight the Galra, who are undergoing major changes of their own.||”|
Season three was slated to air September 2017, but was announced at San Diego Comic-Con 2017 to officially air August 4, 2017. It was teased previously at WonderCon 2017 with an exclusive trailer; the WonderCon panel also featured a clip of Lotor with the cow bought in the episode Space Mall edited over his face for April Fool's to conceal his appearance. The first episode. "Changing of the Guard", premiered ahead of schedule exclusively to attendees of the Voltron panel at San Diego Comic-Con 2017.
- The season is the debut of Lotor.
- The season marks the beginning of the split-season model.
- The season featured two exclusive teaser trailers without official release, one at WonderCon 2017 and one at San Diego Comic-Con 2017.
- For WonderCon 2017, a poster of Keith drawn by Joaquim Dos Santos was given to panel attendees. For San Diego Comic-Con 2017, a poster depicting the characters of Season Two was given.
- The Netflix preview for the season aired prior to the official announcement of the season's air date at San Diego Comic-Con, and also revealed Lotor's face earlier than staff intended. His character design was supposed to be revealed when the panel aired the episode Changing of the Guard.
- Upon watching all the end credits of The Legend Begins on Netflix, the official trailer for Season Four automatically played and confirmed its release date as October 13, 2017.
- For the premiere of Season Seven at San Diego Comic-Con 2018, a poster was released depicting the characters of this season and Season Four.